For my next piece I went along with a similar idea of cultural appropriation, but this time targeting the consumers and addressing the idea of globalisation. Cultural appropriation is, I believe a symptom of globalisation, as we share our cultures and are more easily able to trade goods. This can be seen here with the Italian coffee machine – although we drink Italian coffee (and drive German cars, and buy furniture from Sweden) it does not affect our own individuality. This photograph is targeted at the idea of nationality, those who take pride in it, and poking fun at the stereotypes that come with it. We live in a global world now – is it long before we really have any sense of a national identity?

Italian Stereotypes..

The urban dictionary definition of Cultural Appropriation..